News and information for search marketers and webmasters doing their own search engine optimization (SEO).
If you don't have time or skill to carry out your own search marketing campaign, visit Done For You Marketing for a professional consultation.
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Build Your Basic Core List of SEO Keywords the Easy Way
I'm always surprised when I talk to business owners about their search visibility and campaigns, and find out that they aren't clear (or even aware) of their most important keywords and keyword phrases to rank for. Here's a good basic basics guide to sorting out your top 10 keyword targets (Search Engine Watch, 14-June-2011) FaceBook Ads Power Tip: Occupation Targeting Want to reach potential buyers of GPS units through FaceBook ads? Why not target truck drivers, using the Precise Interests selector in the FB ads interface... Marty Weintraub gives step-by-step instructions for using this powerful technique, including some great tips for zeroing in on productive occupational target terms using both literal and inferred targeting methods (Search Engine Watch, 24-May-2011) Ontolo Backlink Discovery Service: Review With package prices starting at $300 and running up to $1250 per month, Ontolo is an expensive service. But if your work or business depends on finding and organizing highly targeted web pages to cultivate for backlinks, it can certainly save you a lot of time. It will also get you better results in the long term. (Search Engine Watch, 23-May-2011) MyWeddingFavors Shares Search Success Secrets From zero to 6-figure sales in less than a year - a small online retailer uses search optimization and heavy paid search marketing to drive big numbers and profits (ECommerce-Guide, 8-Oct-2004) Kanoodle Adds Paid Listings to RSS News and RSS feed aggregator Feedster will begin sprinkling paid text advertising throughout its search results, using listings from search service Kanoodle, and its ContextTarget pay-per-click product (DMNews, 17-Aug-2004) Optimize Keyword Density Without Writing Clunky Copy One of the most effective ways to improve search engine ranking is to enrich the body copy of your site's pages with keywords, aiming for an ideal 'density' of keywords on the page - here are some ideas for doing this, without creating unreadable content (DMNews, 13-Aug-2004) Latest Search Engine Spam Techniques Search marketing services that 'guarantee' top-5 or top-10 ranking are dishonest and unethical, and this catalog of shady practices explains how their unethical methods work, so you can recognize and avoid them (and the likely penalties that come with) on your own site (SitePoint, 9-Aug-2004) Niche Target Market? Think Search! This case study shows how a small firm offering luxury vacation home rentals at a handful of properties finds that pay-per-click ads on Overture are the most effective (and only) marketing tools it needs to do successful online business (ECommerce-Guide, 6-Aug-2004) Ask Jeeves Expands Local Search via Citysearch Aiming to keep pace with new local search offerings launched by Google and Yahoo!, search site Ask Jeeves is partnering with CitySearch to add local business listings to its search results pages (eWeek, 3-Aug-2004) MSN Unveils Long-Awaited Search Upgrade MSN's new in-house search engine is now available for preview through a 'sandbox' interface, and the big news from a search marketing perspective is the elimination of paid inclusion listings, along with greater separation between natural and paid search results (E-Commerce Times, 1-Jul-2004) Catherine Seda on Search Engine Marketing Interview with search marketing expert Catherine Seda focuses on the differences between search optimization and paid search marketing, and also addresses in-house vs. outsourced search marketing (E-Commerce Times, 30-Jun-2004) Search Engines Rethink Paid Inclusion Ask Jeeves has terminated its paid inclusion program, and Yahoo is said to be rethinking its recently-revised (and very expensive) inclusion service (CNET, 23-Jun-2004) How to Optimize Your Press Releases for Search (and Why You Should) Get wider circulation of your press releases by making them search-engine friendly - with details of how to use keyword phrases effectively in the release, and analysis of a release implementing these concepts (MarketingProfs, 22-Jun-2004) Look Inward for Search Success Concentrate on promoting your inner pages through search engine marketing, and you will attract visitors with a strong interest in specific page content, and achieve higher conversion rates (ECommerce-Guide, 11-Jun-2004) Optimize Your Entire Site For The Search Engines How to streamline the process of search-optimizing pages of a large content site, especially relevant to database-driven sites built with content management systems (WebPro News, 26-May-2004) Geico Sues Google, Overture Over Trademarks Battle lines continue to be drawn over the issue of allowing pay-per-click advertisers to buy keywords that are trademarks of their competitors (CNET News, 18-May-2004) Overture Eyes Canadian Market As paid-search leader Overture prepares to launch a Canadian division later in 2004, it has established a high-level partnership with NetWorldMedia, one of Canada's largest pay-per-click networks (InternetNews, 13-May-2004) Google to Sell Banner Ads This one might shock Web searchers who love Google's long-standing policy of no banner ads on its pages, but it opens up potentially lucrative new territory for search marketers - you can now place ad banners (4 popular sizes, including skyscrapers) on Google's AdSense network of context-placement sites (CNET News, 12-May-2004) Google Gets More Local Google AdWords advertisers now have sophisticated local and regional targeting options, choosing to display ads to searchers in any city in 8 countries (USA, Canada, UK, France, Germany, Italy, Spain, Netherlands), or even a custom area defined by longitude and latitude (ECommerce-Guide, 21-Apr-2004) A9.com: Merging Search, User Data, E-commerce Amazon's experimental new search site A9 offers glimpses of new opportunities for search marketers and online merchants, by tying retail offerings together with user surfing history and purchasing data (ECommerce-Guide, 19-Apr-2004) Link Popularity and its Effect on Search Engine Rankings The effect of link popularity - the number of links in to your site from other sites with similar themes and content - may be over-rated as a factor in search engine ranking, but it's still worth cultivating as long as you don't go overboard (RankWrite, 18-Mar-2001) Your Ego Just Took a Blow EoExchange has closed EgoSurf.com, a site that enabled visitors to find information about themselves and perform searches on individual names, and says it will re-apply its search technology expertise to the corporate information market (Wired News, 4-Apr-2001) |
